Traditional Outbound
You fit our ICP. Want to talk?
Targeting is based mainly on firmographics, role and company fit.
All demand motions
01 · Signal-Based Outbound
Reach the right account when there is a reason to talk.
Find the accounts where something changed, then use that context to start a more relevant conversation.
For lower and mid-ACV B2B companies, we build outbound systems that go far beyond buying a list and sending sequences.
Every account can be researched, enriched and scored against both ICP fit and real-world timing signals.
Accounts with stronger signals are prioritized. Messaging changes based on why the account is relevant now.
Account scoring workspace
high priorityKessler Equipment
ICP FIT · 27 / 30
92 / 100
PRIORITY SCORE
Weighted signal contributions
ICP FIT · 27 / 30- Hiring Signal+18
- Leadership Change+14
- Technology Change+11
- Category Intent+12
- Recency Multiplier+10
27 FIT + 65 SIGNALSHIGH PRIORITY
Recommended action
Activate Outreach
SignalsWeighted ScorePriorityOutreach
How it works
From account signal to sales conversation.
- 01
ICP
Define the companies, industries, technologies, geographies and buyer profiles that make a good customer.
- 02
Account Research
Enrich each account with the company, technology, hiring and contact data needed to evaluate fit.
- 03
Signal Detection
Look for recent changes such as funding, hiring, leadership moves, technology changes, expansion and relevant news.
- 04
Account Scoring
Combine ICP fit, signal strength and recency to determine which accounts deserve attention first.
- 05
Buying Committee
Map the people most likely to own, influence or evaluate the problem you solve.
- 06
Contextual Outreach
Build messaging around the specific reason the account is relevant now instead of sending the same sequence to everyone.
- 07
Qualification
Identify genuine interest and confirm whether the account is worth progressing.
- 08
Meeting
Hand the conversation to sales with the account context that created the opportunity.
Static ICP vs signal-led outbound
Fit is not the same as timing.
Signal-Led Outbound
You fit our ICP, and something changed that makes the conversation relevant now.
Timing signals help prioritize the account and give the outreach a real reason to exist.
Signals we can use
- Recent funding
- Hiring activity
- New job openings
- Leadership changes
- Technology installed
- Technology removed
- Expansion
- Company growth
- Product launches
- Relevant news
- Competitor activity
- Category intent
- Custom signals
Primary outcomes
- Qualified conversations
- Meetings
- Opportunities
- Pipeline
Best suited for
Lower and mid-ACV B2B companies where direct prospecting can efficiently create qualified conversations and pipeline.
What you get
A prioritized outbound system, not another static list.
Prioritized Account Universe
Accounts ranked by ICP fit, timing signals and recency.
Signal-Based Scoring
A clear reason why one account deserves attention before another.
Buying Committee Mapping
The relevant people involved in owning, influencing or evaluating the problem.
Contextual Outreach
Messaging built around what changed at the account.
Qualified Conversations
Opportunities surfaced with the context that created the conversation.
Build your demand program
Build the right demand engine for your ACV.
Whether you need signal-based outbound, content syndication, qualified demand, programmatic ABM or a coordinated enterprise program, we build the motion around your market, your ICP and your sales economics.